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Setting and Managing Project Goals and Objectives for Small Businesses

As a small business owner, you likely have a lot on your plate. From managing finances to growing your customer base, there are countless tasks that demand your attention. But, one of the most important tasks you'll need to tackle is project management. Project management is the process of planning, organizing, and managing the resources needed to achieve specific goals and objectives. And, when it comes to small businesses, effective project management is essential.

However, the project management process can be complex, and it can be difficult to know where to start. One of the most important parts of the process is setting and managing project goals and objectives.

Setting project goals and objectives

The first step in setting project goals and objectives is to determine what you want to accomplish. This might include launching a new product, increasing sales, or improving customer service.

Once you have identified the goals and objectives, you can then break them down into smaller, more manageable tasks. For example, if your goal is to increase sales, your objectives might include creating a marketing plan, developing a new sales strategy, or training your sales team.

It's also important to set clear and measurable goals and objectives. This will help you to monitor progress, evaluate results, and make adjustments as needed. For example, instead of saying “we want to increase sales”, you would say “we want to increase sales by 20% in the next 6 months”

Managing project goals and objectives

After you've set your project goals and objectives, it's time to manage them. This might include:

  • Assigning tasks to team members

  • Establishing a timeline for completing tasks

  • Monitoring progress and adjusting the plan as needed

  • Communicating with stakeholders to keep them informed

  • Managing resources and budget

One of the most important tools you'll need in this stage is a project management software. These tools can help you to organize and manage tasks, set deadlines, and monitor progress.


Project management can be a challenging task, especially for small businesses. But, by setting and managing clear, measurable goals and objectives, you can increase your chances of success. By establishing a plan, monitoring progress, and adjusting as needed, you can stay on track and achieve your business goals.


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