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Revolutionizing Small Businesses: The Benefits of Automation

Updated: Nov 2, 2023

If you want to survive in the competitive business environment, you need to focus on innovation.

Innovative business practices, like automation, can give you a lead by simplifying your process and offer huge time-saving and productivity benefits. Business automation is transforming the way small businesses are operating, and it provides an ideal environment to scale effectively.

The benefits of business automation

Business automation can cut down the time spent on fundamental processes. Working on redundant tasks is a waste of time. You can get work done with the help of automated tools, which will improve productivity and cut costs. One of the primary definitions of automation is to complete tasks with minimal human intervention. The human element is the most expensive part of running a business, where the value of automation is realized correctly.

The human element

As described in an article by Chron on payroll in small businesses: The trick is, of course, to walk the fine line between having enough employees to optimize sales but not hiring employees you don't need. For some businesses, like highly automated production facilities, labor is a relatively small percentage of the costs of producing the product. But for other labor-intensive businesses, like restaurants and theme parks, labor costs are a much greater percentage of costs, ranging up to 20 to 40 percent. Payroll costs can average more than 60 percent of total expenses in the trucking industry.

Automation to cut operating costs is critical, and through innovation, we now have new and better tools that offer better cost-saving advantages. Automating processes historically have caused job losses, but at the same time, have dramatically improved job satisfaction, making tasks easier and more enjoyable.

A few examples


Good business practice is to maximize opportunity from leads that come your way. This is where using an automated tool to nurture the leads is beneficial. Leadformly will enable you to handle a higher volume of leads at one time. Along with that, conversions are more manageable, and small businesses can do this without forming a sales team.


Zapier is a tool that allows you to automate repetitive tasks between two or more apps with no code needed! As a small business, it won't take long for you to be automating processes on your own.

Final words

Automation is here to stay, and the benefits are huge as we refine the way we run our businesses and our economies. The Project Managers at Optimize Management Group can assist you with the automation of any process you feel you could benefit from. Chat with us today, cut costs and improve productivity.

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